Beijing Jeep: A Case Study Of Western Business In China by Jim Mann PDF

By Jim Mann

ISBN-10: 081333327X

ISBN-13: 9780813333274

ISBN-10: 1429489596

ISBN-13: 9781429489591

When China opened its doorways to the West within the overdue Seventies, Western companies jumped on the likelihood to promote their items to the main populous state on this planet. Boardrooms in every single place buzzed with excitement—a Coke for each citizen, a tv for each family members, a private laptop for each place of work. At no different time have the associations of Western capitalism attempted to do company with a communist kingdom to the level that they did in China less than Deng Xiaoping. but, over the last decade best as much as the bloody occasions in and round Tiananmen sq., that test produced becoming sadness on each side, and a imaginative and prescient of taking pictures the world's greatest marketplace faded.Picked as one in every of Fortune Magazine's "75 Smartest Books We Know," this up to date model of Beijing Jeep, strains the historical past of the stormy romance among American company and chinese language communism during the reports of yank cars and its operation in China, Beijing Jeep, a heavily watched three way partnership usually visited by way of American politicians and chinese language leaders. Jim Mann explains how a few of the world's savviest executives thoroughly misjudged the company weather and recounts how the chinese language, who obtained invaluable new expertise at almost no fee to themselves, eventually outcapitalized the capitalists. And, in a brand new epilogue, Mann revisits and updates the occasions which constituted the most problems with the 1st edition.Elegantly written, brilliantly said, Beijing Jeep is a cautionary story concerning the West's age-old quest to do enterprise within the center Kingdom.

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Extra info for Beijing Jeep: A Case Study Of Western Business In China

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When he finished, some of the cadres from the automotive enterprise asked him whether he thought it would be possible to find an American partner for the jeep plant. Sung took the idea back to the United States. From his days at Bendix, he had good contacts in Detroit and the auto industry. One of his neighbors in the Detroit area, in fact, was a fellow Harvard MBA working at AMC. Sung used his connections to obtain an appointment with Clare and offered to become, in effect, the intermediary between AMC and China.

I have a critical problem, and I don't think I can resolve it," she whispered. So she and her husband decided to switch places: Beulah Sung sat down in the hotel negotiations (which were themselves stalled), and C. B. moved across the street into the stalemated jeep negotiations. Sung offered his own solution. If China wouldn't accept the Making the Deal 47 idea of exclusivity, how about putting the idea in positive terms? Why not say that China would give "100 percent attention" to the AMC venture?

It was a rush, a kind of craze. Nowhere was its impact felt more than in the American 50 Beijing Jeep business community. China became the favorite new destination on the map. Businessmen—particularly the chairmen, presidents, and vice presidents of international divisions of leading American corporations—had money available for travel to China and a plausible reason to go. Suddenly the vast market they had been dreaming of for years seemed to be within reach or, if not within reach, open enough for them to go see it.

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Beijing Jeep: A Case Study Of Western Business In China by Jim Mann


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